Seriously . . . your customers really want to know.

The latest Gallup Poll* reveals that more than eight in 10 Americans say a company's environmental record should be an important factor in deciding whether to buy its products. 

Sure, they may say that, but does green purchase behavior really follow?

For an overly-price-sensitive mass market . . . not quite yet. Primary brand attributes, like product efficacy and value, still rule the day. Green benefits do resonate, but for large numbers, are just a value-add.

At the same time, eco-awareness is accelerating, and green “niche” markets are rapidly becoming not-so-niche. We know these mass and niche markets are converging, and more rapidly in industries with direct and visible enviornmental impact.

As people become better informed about the complexities surrounding the question,"What makes a brand green?" we'll see more and more innovative offerings emerging from every industry.

 

Radical innovation; a re-thinking of the true product/service equation.

Welcome to the new mainstream green. 

Where does your brand fall on the green spectrum?

Should you be shouting green from the grass rooftops? Or just quietly

reducing emissions?

 

BrandGreen tracks and analyzes green messaging in the mass media.

Insights gained from this perspective help us identify grounded strategies

and inspired marketing solutions to help forward-thinking brands grow green. 

 

Contact us for a green messaging snapshot of your industry – you just may be surprised by its hue.

* USA Today/Gallup Poll; conducted March 23-25, 2007